Ai weiwei - Rapture

For RAPTURE – The Exhibition in Lisbon, we developed a comprehensive branding, website, and merchandise design system that positioned one of the most significant contemporary art exhibitions in Portugal with clarity and cultural precision. Created in close collaboration with Ai Weiwei and curator Marcelo Dantas, the project translated themes of human rights, freedom of expression, and political resistance into a cohesive visual identity that respected the curatorial vision while reinforcing institutional presence. The typographic-led identity was built around hierarchy, contrast, and spatial discipline, allowing the artwork to remain central while creating a strong and recognisable exhibition framework across print, digital, and merchandise.