Ai weiwei - Rapture

For RAPTURE – The Exhibition in Lisbon, we developed a comprehensive brand identity, exhibition website and merchandise design system for one of the most significant contemporary art exhibitions presented in Portugal. The project was created for the cultural promoter Everything is New, in close collaboration with artist Ai Weiwei and curator Marcelo Dantas. The visual identity translated themes of human rights, freedom of expression and political resistance into a cohesive design language. A typographic-led system built on hierarchy, contrast and spatial clarity allowed the artworks to remain central while establishing a recognisable framework across print, digital platforms and exhibition merchandise.