IQOS — 10 Years

Developed in collaboration with Burn Agency, this project celebrated 10 years of IQOS in Portugal alongside the launch of the ILUMA i PRIME device. Our role focused on Art Direction, translating the international concept Together X into a cohesive creative narrative for the event experience. Built around the idea of “Treasure”, the concept positioned long-term partners and stakeholders as the brand’s most valuable asset. Through the creative framework “X marks the spot”, the art direction shaped the visual language, atmosphere and spatial storytelling of the celebration, from communication tone to scenography and product reveal, creating a refined brand experience and corporate event design aligned with innovation, exclusivity and community.