Pierre Fabre Alive

This project involved the development of the visual identity and creative direction for a Pierre Fabre corporate cycle meeting, designed around a vibrant summer festival concept. Created in collaboration with Globalbox, the objective was to transform a traditional corporate event into an immersive brand experience that encouraged connection, celebration and team engagement. A bold visual system was developed, including logo design, colour palette, gradient graphics and key visuals applied across multiple event touchpoints. The identity extended to posters, digital invitations, stage visuals, LED screens, branded wristbands and event merchandise, creating a cohesive corporate event branding project combining brand identity, experiential design and visual storytelling.